The company is seeking support from developers outside the Redmond campus

May 14, 2013 00:51 GMT  ·  By

Microsoft is trying to get the attention of top developers around the world with a new project that would provide the dev community with a deeper insight into the company’s new product offering.

The tech giant has formed what ZDNet’s Mary Jo Foley calls a “deep tech” team inside its Developer and Platform Evangelism unit to connect with outside developers and thus develop a number of projects based on Microsoft software solutions.

While developers are clearly playing a key role for Microsoft right now, and the living proof is even the recently launched Windows 8 operating system, the software company is also planning to support their efforts of migrating to the Windows ecosystem.

The BUILD conference next month, for instance, will provide developers with a closer look at Blue, the first major upgrade for the new Windows 8 that got to see daylight on October 28.

Microsoft’s new project comes only a couple of days after an alleged developer working for the Softies revealed in an online comment that Steve Baller and the other high-profile executives did little to keep talented people, which basically lead to a team of young and inexperienced workers.

“These junior developers also have a tendency to make improvements to the system by implementing brand-new features instead of improving old ones. Look at recent Microsoft releases: we don't fix old features, but accrete new ones. New features help much more at review time than improvements to old ones,” he explained in a post.

“These developers mean well and are usually adequately intelligent, but they don't understand why certain decisions were made, don't have a thorough understanding of the intricate details of how their systems work, and most importantly, don't want to change anything that already works.”

And still, developers are undoubtedly essential for Microsoft and this video is nothing more than the living proof. It remains to be seen, however, if devs are indeed ready to embrace Microsoft’s new approach.