14 DAY TRIAL // Destiny is supposed to be launched on September 9 and the team at platform holder Microsoft has found a very interesting way to advertise the game for the Xbox One despite the fact that it cannot do so directly because of a deal between Sony and publisher Activision.
The company is using a very professional looking site for a fake fragrance called Destiny to attract gamers and the general public and then talks about the video game and redirects them to a number of online retailers that offer options to pick up the console and the title.
The entire effort shows an interesting approach and the only downside so far is that plenty of Destiny fans are now upset that a real world perfume based on the video game is not available.
The new Bungie title will be launched on the PlayStation 4, the Xbox One and last-gen consoles next week, and as soon as the date turns anywhere in the world, gamers who have a copy can start enjoying it.
The studio is already working on a first downloadable content for Destiny, called The Dark Below, which will arrive before the end of 2014.
The title uses core first-person shooter mechanics but also includes elements from genres like role-playing game and MMO.
The entire experience is designed to take gamers to the Moon, but also Venus and Mars, each with their own unique environments and enemies, in order to protect the final human city left on Earth, which is under the domination of a mysterious presence.
Destiny can be played entirely solo, but gamers need to join with friends in order to take part in the larger events.
The lore of the world will be delivered via story moments but also through the various items and weapons that players can use and tweak in order to link them to their play style.
Those who get Destiny for the PlayStation 4 or the PS3 will be able to enjoy an exclusive map and strike for a one-year period.
Bungie says that this represents the short term because the studio plans to run the experience for a ten-year period, while also delivering tweaks and updates.
It will be interesting to see whether in the future Sony will similarly try to run guerrilla-based marketing for the titles which are traditionally linked to the Xbox One, like Call of Duty: Advanced Warfare or Rise of the Tomb Raider in 2015.