Users criticized the firm for focusing too much on Android

Mar 4, 2015 10:51 GMT  ·  By

Microsoft is trying to speed up its transition to a devices and services firm by bringing more apps on rival platforms, including Android and iOS, but this approach actually caused some loyal customers to accuse the company of neglecting its very own platforms.

For example, Microsoft launched a new Outlook client on iOS and Android that's based on Accompli, but the app would only arrive in Windows 10 later this year, while a new version of Office is now free for Apple customers, and Windows Phone users are yet to get it.

Basically, Microsoft is accused of bringing new products first on rival platforms and then on its own, so why should we stick to Windows Phone then? That's the question that some users had in the last few months, but Microsoft says that it would still show more love for Windows Phone in the near future.

Windows 10 is a turning point

Stephen Elop, head of the Devices and Services division at Microsoft, said in a statement that, with Windows 10, the company would spend more time to bring exclusive features on its phones, no matter if they're low-budget or high-end.

“We are pursuing this ambition with Windows 10 where, through deep engagement with customers, we are building a more personal computing experience in a world that is now more mobile, natural and grounded in trust. We’ve always been committed to bringing the latest features to our Lumia phones, whether it’s the most advanced or the most affordable,” he stated.

And the Windows Insider program is indeed living proof that Microsoft is going in the right direction, as many of the features that customers have requested lately are already part of the operating system or will be implemented very soon.

As far as Windows 10 for phones is concerned, the first build was debuted last month and a new one is coming in March, with Microsoft expected to add support for flagships and to integrate a preview version of Office Touch.

The final version of the operating system is projected to go live in the fall of 2015, while RTM should be reached in June.