14 DAY TRIAL // Microsoft has promised nothing short of the refinement and redefining of customer experience with the introduction of the Customer Care Framework 2008. Essentially, the Customer Care Framework 2008 is designed as a software solution set up to centralize customer data from a variety of business sources on a unified desktop. In this context, Microsoft has positioned CCF 2008 as a means for businesses to enable customers to serve themselves. But the end purpose of the CFF 2008 is to evolve and enhance customer interactions via information aggregation. According to the Redmond company, the implementation of the CCF 2008 will generate a boost in operational efficiency and in productivity.
"Customers want prompt, accurate and rich interactions with the companies with which they do business. Customer Care Framework 2008 makes it easier for companies to support their customers by automating workflow and integrating it with business processes. With a truly unified view of the customer coupled with application automation, employees are empowered to deliver world-class sales, marketing and service experiences to their customers," stated David Sliter, general manager of the Industry Solutions Group at Microsoft.
Customer Care Framework 2008 brings to the table an updated workflow process along with streamlined tasks. Customers will benefit from access to a self-service portal based on Microsoft Office SharePoint Server 2007. But CCF 2008 also introduces a Windows Workflow Foundation, enterprise single sign-on, interaction server, hosted application toolkit, installer tools and security extensions.
"Organizations today need to respond quickly and efficiently to the diverse needs of their customers. At the same time, companies need quick access to all relevant customer information to assist with sales, marketing and servicing their customers. Customer Care Framework helps address these needs by providing a unified view of the customer", added Mary Wardley, vice president of Enterprise Applications and CRM Software at IDC.