Even though the console war is a global "conflict," winning one of the three big regions - North America, Asia and Europe - could offer a console manufacturer company huge profits. Microsoft and their Xbox 360 kind of lost hope with Asia and especially Japan, even though the recently released Tales of Vesperia has proven to be a huge success. However, since the battle is still on in Europe, Microsoft's David Gosen said that his company planned to win it!

The VP of strategic marketing said that the company was investing in creating better quality video games and services, making sure that the experience delivered by their console would be as close to everything a gamer can wish for as possible. His statement follows a recently released report claiming that Xbox Live is not one of Europeans' favorite pastimes. According to Gosen, more cash will be invested in the Marketplace and Arcade and this will hopefully raise the popularity of the service.

Speaking to Develop magazine after his keynote in London, David Gosen said, "We have to grow new talent in the industry. [Our investment and the upcoming Community Games channel] is us supporting the industry, as we know you have to bring talent through. It's really difficult today for new developers to break through and for them to get people to look at their games, and it's really difficult once someone has looked at a game to give them access to sell that game on."

In order to support its fight for Europe, Microsoft has appointed new account managers specifically for third-party European developers, changing the way things were in the past (when Microsoft had US "ambassadors" visiting Europe).

In the end, Gosen started a little flame, "We're going to invest in this region to ensure we win. We WILL outsell the PlayStation 3." And I though they were already outselling PS3s...