14 DAY TRIAL // Microsoft has decided to open a new retail store in Hong Kong, planning to expand its network into China as soon as possible.
WARC writes that the local store’s goal won’t be sales, but instead will focus on the product quality offered to buyers.
“There should be no doubt that Hong Kong deserves a Microsoft store,” Ralph Haupter, chairman and chief executive of Microsoft Greater China, told the South China Morning Post.
“The mainland deserves to have a Microsoft store as well. Our priority is not speed. Our priority is the right quality for consumers.”
At the same time, Microsoft is trying to expand its retail network in the Unites States, while sources familiar with the matter revealed that the tech giant is planning to open several stores in Europe too.