14 DAY TRIAL // Microsoft continues its efforts in the tablet market with the opening of a brand new studio, this time in London.
In addition, the company has also announced that former Rare production director Lee Schuneman would hold the leading role and would report directly to Phil Harrison, who's currently the corporate vice president of the interactive entertainment business in Europe.
Although they finally confirmed the London studio, Microsoft officials remain tight lipped on their plans when it comes to this particular location. The Redmond-based firm already owns Rare, Lionhead and Soho Productions in the United Kingdom, but it is yet to reveal a name for the newly-opened studio.
Still, Microsoft said in a press release that the local business would try to “develop a long-term business with Entertainment as a Service at its core” and “will focus on Windows 8 tablet devices.”
If the term “tablet” doesn't ring any bell to you, it's probably worth mentioning that Microsoft is now gearing up for the debut of the new Surface tablet, so the London studio will probably play a key role for the overall development in this market.
“Adding a fourth UK-based studio to the incredible roster of talent already in place across Rare Ltd, Soho Productions and Lionhead not only increases our in-region studio presence, but will allow Microsoft Studios to explore the many creative and business opportunities that developing new games and entertainment experiences on Windows 8 tablet devices and platforms will afford,” Lee Schuneman explained after the event.
The studio is already hiring and operations will only begin in November. “So how come it was officially opened in September?” you may ask. Too many rumors, Microsoft says.