14 DAY TRIAL // Microsoft has just announced that those living in Chicago will be able to purchase Windows products from 24 new stores opened through the partnership with Best Buy.
The store-within-a-store concept was first announced by Microsoft last year, after signing a deal with Best Buy and bringing products such as tablets and smartphones closer to buyers across the United States, so this new announcement is just a continuation of an agreement that’s very likely to lead to the creation of even more such locations in the country.
Also last year, Microsoft opened 13 Windows Stores at Best Buy in Chicago, so with the new ones revealed today, those living in the Windy City can now shop from no less than 37 Windows Stores.
“With the introduction of the Windows Store only at Best Buy at these new locations, Chicago consumers will have more places than ever to see, try, compare and purchase a range of products and accessories. These comprehensive store-within-a-store experiences range in size from 1,500 square feet to 2,200 square feet,” Microsoft Brandon LeBlanc explains.
“The stores will feature a dedicated Surface area where people can check out the new the new Surface Pro 3. On central showcase tables, shoppers can get hands-on experience with the latest PCs, laptops, 2-in-1’s and more. The back wall will feature software and accessories, including Windows 8.1, Microsoft Office, Microsoft gift cards and much more. In addition, they will be provided expert advice from Windows-trained Best Buy Blue Shirt associates.”
Of course, this move comes just in time for back-to-school promos, and given the fact that Microsoft is investing massively in promoting products such as smartphones and tablets, including the Surface product family, the new stores could really help the company boost adoption.
Microsoft is still behind other companies when it comes to the retail shopping experience, and Apple is clearly the firm that manages to bring the biggest number of visitors in its stores. It’s no secret that Microsoft itself has tried to challenge Apple by opening new stores just across locations selling iDevices, but Redmond still needs to invest more money into this side of the business to drive more traffic in own shops.
“Our goal is to treat Chicago shoppers to a first class shopping experience, so they walk out of the store with the best device for their lifestyle. We’re excited to offer Chicagoans access to a retail destination that combines a great selection, the latest technology, the best service and the lowest prices,” LeBlanc concludes.