14 DAY TRIAL // Windows 9 is one of the hottest news topics in the technology industry these days, as Microsoft is now giving its final touches to the preview build scheduled to go live in just a few days.
The amount of changes that Microsoft is making to Windows 9 is impressive to say the least, and analysts across the world point out that Redmond’s new strategy to bring all platforms closer with the release of the new product is a really smart decision.
Daniel Ives, an analyst at FBR, has explained that with Windows 9, Microsoft will attempt to unify the experience that customers will get when using a product powered by its operating system, no matter if it’s a PC, tablet, or smartphone.
At the same time, Windows 9 will be addressed to all user categories, so it will include improvements not only for consumers, but also for enterprises and organizations.
“The next version of Windows will target a more unified approach (e-commerce, developer platforms), a positive as Microsoft attempts to drive a more consistent platform experience and attract an increased number of developers/apps for its mobile offerings and devices, in our view,” the analyst adds.
New name for better consistency
Windows 9 might in the end launch just as Windows, according to people close to the matter, and one of the reasons Microsoft might be planning such a name change is its desire to capitalize on the popularity of its desktop platform as much as possible.
Future mobile phones developed by Microsoft will be powered by Windows and not Windows Phone, as the company is looking to rename all its mobile operating systems to Windows.
The reason is as simple as it could be: the popularity of the Windows brand could generate bigger sales, as a device running Windows could be considered much more attractive than one powered by Windows Phone.
Microsoft hasn’t yet confirmed the name change, but Terry Myerson, head of the OS unit at the company, hinted in a teaser he released a few days ago that a new designation of the firm’s operating system was indeed very likely.
Microsoft will unveil full details on Windows 9 tomorrow in San Francisco as part of an event that won’t be streamed online.
Instead, the company is planning to reveal information about its operating system to a select group of journalists, while the rest of the world will get access to all these details when the event comes to an end, through blog posts on its website.