Microsoft Makes Windows Vista Capable Synonymous with Minimum Customer Experience

In the aftermath of the class action lawsuit filed by Dianne Kelley against Microsoft over the ambiguity of the Windows Vista Capable logo program, Microsoft has redefined the tune of its marketing campaign. The Windows Vista Capable logo is designed to label hardware that will run with Windows Vista Home Basic. Kelley has alleged that Microsoft's logo campaign engaged in deceptive practices because it failed to clearly specify the limitations of the Windows Vista Capable hardware.

Microsoft is now faced with a $5 million lawsuit over the Windows Vista Capable logo, but the Redmond Company has strongly disputed the legitimacy of the claims. However, this is not to say that Microsoft failed to react.

"A new PC running Windows XP that carries the Windows Vista Capable PC logo can run Windows Vista. All editions of Windows Vista will deliver core experiences such as innovations in organizing and finding information, security, and reliability. All Windows Vista Capable PCs will run these core experiences at a minimum. Some features available in the premium editions of Windows Vista-like the new Windows Aero user experience-may require advanced or additional hardware," reads a message posted on the official Windows Vista website.

As Brier Dudley from the Seattle Times noted, Microsoft's approach to marketing Windows Vista Capable is a tad evolved in comparison with the official press release announcing the program. In the initial presentation of Windows Vista Capable, Microsoft fails to make any reference to the minimum customer experience of the revamped description.

The fact of the matter is that nowhere does Microsoft indicate what operating systems are designed for Windows Vista Capable or Premium Ready systems. However, the Capable logo does hold one reference that cannot be overlooked: "Designed for Windows XP." The question here is should customers that acquire a system designed for Windows XP expect a Premium Windows Vista experience?