The company uses a OneDrive free storage upgrade to poke fun at Apple’s iCloud service that has recently gotten hacked

Sep 20, 2014 10:22 GMT  ·  By

Microsoft and Apple are competing in several industry sectors right now, including the cloud-based storage business, so it should come as no surprise that these two companies are poking fun at each other on a regular basis whenever they have the chance.

Redmond thus used the recent iCloud celebrity photo leak saga to promote its very own OneDrive storage service, pointing out that this is a much better service for Apple users not only because it’s more secure, but also thanks to more free storage space.

In a blog post entitled “Hey iPhone Users…You Can Now Get 30 GB of Free Storage with OneDrive!” Microsoft says that every iPhone buyer can switch to OneDrive and benefit from more free space by simply configuring their smartphones to automatically upload photos to cloud.

OneDrive for iOS ready for iOS 8

While Microsoft doesn’t say anything about the security features of iCloud, there’s no doubt that this upgrade aimed at iOS users comes at the right time, especially because many Apple customers are worried that their data could be hacked as well.

Last month, iCloud accounts of several celebrities got hacked and thousands of photos were stolen, reaching the web and thus causing privacy concerns among Apple customers using the service.

Microsoft, however, uses the increased storage of OneDrive as the key element of this new marketing push aimed at iPhone users, telling them to move data to its service for more benefits.

“While it might seem strange to announce new features on a Friday evening, we’ve been listening to the commentary about storage on the new iPhones released today and we wanted to get you more storage right away. We think you’ll appreciate having more free storage while setting up your iPhone 6 or upgrading to iOS 8. It’s a limited time offer, so act fast and download OneDrive for iOS,” Microsoft said.

“For those getting ready to install iOS8, this means you won’t have to delete a bunch of photos or apps to make room for the upgrade. For those buying a new phone, it means you can take all the high resolution photos and videos you want without worrying about the amount of storage you have.”

Microsoft OneDrive vs. Apple iCloud

By default, Apple offers 5 GB of storage space to its users, but additional plans are also available to add an extra of 5, 10, or 20 GB to their accounts.

Microsoft OneDrive, on the other hand, comes with 15 GB for every new user, and thanks to this limited-time offer, the free storage capacity can be increased to 30 GB at no cost.

At the same time, plans with 100 GB and 200 GB of additional space are also available, with pricing starting at $1.99 (1.5 euro) per month.