14 DAY TRIAL // Microsoft goes on with the advertising campaign for the Windows 8.1 operating system, this time using Santa Claus as the person discovering the benefits of the software.
Launched in the United Kingdom, the new advertising campaign has been created by UM London, according to a report by The Drum, and is split into multiple episodes that’ll each showcase a different way of using Windows 8.1.
“The idea brilliantly riffs off the contemporary trend to live life through social media channels, such as Twitter, Skype and instant messaging. This campaign, involving several high-profile directors and writers, is designed to raise a laugh with the public as we head towards the festive season, recognising that even Santa has moved with the times,” Cat Carroll, digital manager at UM London, said.
Microsoft will create a total of five different videos, all of which will be posted on the social networking accounts belonging to Microsoft and inviting viewers to share the ways they use Windows 8.1 too.
“It’s always been tough for advertisers to interrupt a users’ digital journey, especially to show a product demo. We have taken a content-first approach to demonstrate the power of Windows through pure entertainment. We believe brands need to earn consumers’ attention online, especially with the high levels of noise at Christmas – this idea cuts through and achieves that,” Alan King, managing partner at UM London, added.
Windows 8.1 is Microsoft’s big bet in the OS industry, as the company still struggles to give a market share boost to its modern platforms that are yet to gain traction until now. Windows 8 and 8.1 are currently holding a market share of approximately 9 percent, still behind older operating systems such as Windows 7 and Windows XP that are still topping the charts right now.
