14 DAY TRIAL // Internet Explorer has received quite a lot of updates lately, so Microsoft has decided to launch a whole new website just to highlight the modern capabilities that its in-house browser is bringing to the web.
Rethinkie.com is a website that allows users to have a look on the latest projects launched by the IE team, including Red Bull Rampage and Contre Jour, both of which are making the most of IE’s new features.
“Rethink is about where the Web has come from and where it can go with a modern browser like Internet Explorer. We’ve taken a different approach than others by helping create experiences that work well not only with Internet Explorer but across any modern browser and device. People expect their browser to be fast and so do we. But that’s not enough, we’ve also built the best touch-first browser for your tablet,” Microsoft explained.
Of course, the entire campaign is pretty much an effort to promote Internet Explorer, as Microsoft has pledged to continue improving its browser in the coming years, especially as the competition against Google Chrome and Mozilla Firefox is getting fiercer.
Redmond admits that the last two years have been very prolific for the Internet Explorer team, so it’s no surprise that its own browser has continued to attract more and more users.
“We’ve made real progress over the past two years with continued gains in market share worldwide. People are starting to ‘rethink’ Internet Explorer as we’ve challenged them to reconsider their outdated perceptions of the browser by poking fun at ourselves in a series of videos, some nostalgic, some self-deprecating, including ‘Child of the 90s’ and ‘Do you know this guy?’ We even took to the streets to ask real people their thoughts on Internet Explorer,” the company noted.
You can watch the video of the new campaign below and drop us a line in the comment box after the jump.
