Earlier this year, Microsoft used the Smoked by Windows Phone marketing campaign to promote the features and capabilities of devices running under its mobile platform, and has just kicked off a new one for Windows Phone 8 devices.
Called “Meet Your Match,” the new campaign is similar to the previous one, providing users with a glimpse at how well Windows Phone 8 devices can perform when compared to other smartphones.
Microsoft’s Ben Rudolph is once again behind the move, and he took it to the streets to showcase camera of Lumia 920, the new Kids Corner in Windows Phone 8, and other features of the platform.
“That’s why I’m excited about the launch of Meet Your Match. It’s a different take on our Smoked challenges, focusing not just on why Windows Phone is faster, but also on why it’s better, easier, more useful, and more fun,” Ben Rudolph notes in a blog post.
“The soul of Smoked – a side-by-side comparison of us vs. the other guys – hasn’t changed, but now it’s about why our phones and features are a better match for you, no matter who you are or what you’re into.”
In Meet Your Match, users are no longer asked to put their smartphones in a direct competition with the new Windows Phone devices, though that went pretty well until now, with the Smoked by Windows Phone campaign becoming one of the most popular around the world.
Instead, users will be gently shown how well the new devices can perform various actions when compared to Android devices or Apple’s iPhone.
Microsoft has already published a new series of videos to promote the campaign, and you can have a look at some of them embedded at the bottom of this article.
“Each shows real people putting their smartphone – and more importantly, their idea of what a smartphone can do – to the test against Windows Phone,” Ben continues.
“Starting this week, you’ll find Windows Phone events featuring Meet Your Match challenges in malls all and Microsoft Stores all over the US, as well as in the UK, France and Germany.”