14 DAY TRIAL // In the perspective of Chris Dill, chief information officer with the Portland Trail Blazers, the NBA franchise has successfully slam-dunked a partnership with Microsoft involving the transition from the existing Onyx CRM system to the Microsoft Dynamics CRM 3.0. Microsoft revealed that the Portland team hopes to increase its customer base with the help of the new platform. In the end it all comes down to tickets sold and customer management for the Portland Trail Blazers and NBA fans are a lucrative business which can be handled via Dynamics CRM 3.0.
"In the end it all comes down to how much we know about our customers," said Chris Dill, chief information officer with the Portland Trail Blazers. "And the more we know about our customers, the more we're able to renew current customers or up-sell customers or sub-segment our sales messages to sell based on the customers' preferences. With the valuable data that Microsoft CRM makes available to our sales teams, we can offer special promotions to fans based on their taste, from specific players to specific teams to specific musical artists and special events. We expect the system to dramatically improve the customer service and sales aspect of our business."
It is no coincidence that Microsoft Dynamics CRM 3.0 has been chosen by the Portland Trail Blazers. The fact of the matter is that connections are a key element of business and Microsoft and the NBA team are intimately connected through Paul Allen. Bill Gates and Paul Allen are the co-founders of Microsoft and of course that Allen's Portland Trail Blazers could only have gone with Dynamics CRM 3.0.
"The Portland Trail Blazers' IT team expects the new system to play a critical role as the organization shifts to serving a more demographically diverse range of customers due to the recent repurchasing of the team's home facility, the Portland Rose Garden," Microsoft revealed.