There are no official accounts of my.live.com’s success in attracting an audience, or the measure of its failure in doing so, but one thing is certain, Microsoft has signed its death sentence. In less than two months, the Redmond company will shut down my.live.com for good. The software giant has already proceeded to informing end users that it is killing my.live.com come mid-March 2010. However, the Redmond company has given no explanation as why it has taken this drastic decision. Customers that managed to stick with my.live.com this far are encouraged to switch over to MSN.
“Thank you for using My.live.com. On March 15, 2010, My.live.com will be discontinued and all users redirected to My MSN. Please note that your settings, feeds and gadgets will not be migrated to MyMSN,” reads the message from Microsoft offered to end users. (via LiveSide)
According to the Redmond company “My.live.com brings your online world together in one place, from news to photos to mail. To get started, select the pages you want to add. Next, you can add additional content or change the layout.” Personalization involved the addition of news and entertainment content, as well as gadgets.
However, judging from the last update provided via the my.live.com official team blog, the service has been condemned for quite some time. “The link to the personalized page from www.live.com was removed last month. Your customized pages are still there, but you may need to update your bookmarks or homepage settings to point to http://my.live.com,” a member of the My.Live.com Team wrote in the last post on the blog, dating back to September 2008. The team has been silent since then, and did not even provide a post announcing that my.live.com was shutting down entirely.