Noting that the Internet has become an indispensable political tool, Microsoft has joined forces with ElectionMall.com for the creation of Campaign Cloud
. Using technologies from ElectionMall and being powered by Microsoft, the Campaign Cloud is designed to offer politicians a Cloud-based customizable platform set up to streamline the creation and management of online political efforts. The technology shop dedicated to building political and issue advocacy campaigns was unveiled at the Personal Democracy Forum Conference 2010, and is a testament to the increasing use of the Cloud in all aspects of life.
“From running and staffing a campaign to engaging voters, today’s candidates expect technologies that enhance their efforts in powerful ways,” Curt Kolcun, vice president, Microsoft U.S. Public Sector, noted. “The partnership combines Election Mall’s expertise with Microsoft’s cloud capabilities to offer long-term, scalable tools for greater impact.”
The first thing that Campaign Cloud can do for a political candidate or party is to help them build an online presence. But in addition to the website, running a campaign involves communication and collaboration, financial donations, promoting and reaching voters. The promise from Microsoft and ElectionMall is that Campaign Cloud offers the right technologies to deal with the multiple facets of building and maintaining an online campaign.
“In today’s environment, campaigns should spend more time on winning and less on managing multiple technology decisions. Now, through our joint offering with Microsoft, we can help democratize the online campaign and election process in an unprecedented way,” Ravi Singh, CEO and founder of Election Mall.com, added. “Our 10 years of experience in the space combined with Microsoft’s trusted technologies will together empower the everyday candidate and help increase political participation.”
Of course, the best thing about Campaign Cloud is that all the tools made available are completely automated. Users needn’t concern themselves with building the actual technology to power their Cloud campaigns, and can instead focus their efforts on winning over voters.