Nancy Tellem, former CBS television executive, was appointed Microsoft entertainment chief and will run a new production studio in Los Angeles.
The created content will be delivered through Microsoft's Xbox platform, as part of the company's efforts to expand in this particular industry segment.
Tellem had worked at CBS since 1997 and served as entertainment chief between 1998 and 2009. Discussions between Tellem and Microsoft officials started earlier this year, as she focused more on digital media and on CBS' online business, Los Angeles Times reports
“What's so exciting about this opportunity is we're looking at the next iteration of television,” Tellem was quoted as saying by the aforementioned source. “We're starting from scratch and we'll be looking at linear and interactive content, both longer-form, like television, and shorter form.”