14 DAY TRIAL // Microsoft brags about its Lync communication and collaboration platform with every single occasion, so the company is now telling everyone that this particular service has actually played a decisive role in President Obama’s victory in the 2012 elections.
According to a press release rolled out by the Redmond-based technology giant, the President’s campaign staff used the Lync communication platform to manage hundreds of thousands of calls per day.
“When the campaign began in 2011, we couldn't predict how big it would get or when, so scalability and deployment efficiency were two of the most important features for us,” said Rajeev Chopra, president of the MIS Department Inc. in Chicago and chief information officer at Obama for America.
“Controlling our systems with Lync also provided much more flexibility.”
Microsoft claims that more than 2,000 people were connected via Lync, thus serving as the best collaboration technology capable of managing thousands of critical calls from multiple locations at the same time.
“It was really useful to see how Lync could adapt to the way our multilocation operation works,” Chopra said. “We didn't start with Lync in every office, but we deployed it in our Chicago headquarters, and those employees were able to seamlessly transition to the field while retaining their infrastructure. This ensured their focus remained on reaching out directly to voters and not on technology limitations.”
Microsoft is betting big on the Lync communication and collaboration service, as the company is now signing deals with several companies and organizations around the world, emphasizing that it helps everyone cut costs and improve staff efficiency.
The technology is already available on a large number of platforms, including Windows 8, Windows Phone 8 and Android, thus helping employees collaborate on select projects from a wide array of devices, be they Windows or Android.