Premier automobile events are just a few clicks away

Mar 12, 2007 11:59 GMT  ·  By

Microsoft is one of the VP guests at this year's Geneva International Motor Show, and not just a presence among an estimated number of over 700,000 auto fans. In fact, the Redmond Company delivers the highlights of the 77th edition of the Geneva International Motor Show via Auto Show Central on MSN Autos. Talking about the new resource available to auto enthusiasts around the world, Microsoft informed that it will not limit Auto Show Central to Geneva but that it will provide coverage of additional international major auto shows and events.

"With coverage from the North American International Auto Show (NAIAS) in Detroit drawing more than 150 million page views to MSN Autos, clearly this is the kind of coverage that consumers are looking for, and we're giving it to them," said Scott Ehlers, general manager of MSN Autos. "Auto Show Central brings together the most exciting auto show content from around the world into one place."

Auto Show Central will speak Dutch, English, French, German, Italian, Spanish and Swedish, and Microsoft wants to stop at nothing in order to deliver automotive fans with a one-click access to the latest in premier automobile events. Features articles, photo galleries, streaming video and 360-degree images will be just a few clicks away on Auto Show Central.

Automotive fans will be able to access content related to the January's NAIAS in Detroit, the 24 hours Daytona race, and the February Chicago Auto Show. The 77th edition of the Geneva International Motor Show will be a welcomed addition of content, but Microsoft will also offer the shows in New York next month, Pebble Beach in August and the Frankfurt and Tokyo motor shows.