Razorfish will take care of Microsoft’s marketing efforts for Windows and Surface

Aug 20, 2013 09:47 GMT  ·  By

Microsoft has invested quite a lot of money in the marketing campaign of Windows 8 and Surface, but the company doesn’t seem to be quite satisfied with the short-term outcome.

As a result, the tech giant has appointed Razorfish, the digital marketing partner for Xbox and Bing, to take care of the Windows and Surface businesses, as it feels like both brands have much more potential.

"The decision to switch digital online advertising agencies arose due to competitive conflicts with the previous agency," a Microsoft spokesperson was quoted as saying by Ad Age.

While it’s pretty clear that Microsoft isn’t pleased with the digital marketing assault for Windows 8, I’m very sure this isn’t the main reason why the OS still fails to excite.

To end on a good note, all eyes are now on Windows 8.1, so Razorfish will probably be quite busy in the next few months, as the OS update is critical for Microsoft’s domination in the PC market.