14 DAY TRIAL // Rumors regarding a potential Facebook takeover of Atlas Advertiser Suite have been swirling around for months, so it was only a matter of time before Microsoft and the social networking giant agreed on the terms of the deal.
While no financial information has been provided, it’s rumored that Facebook has paid a total of $100 million (€76 million) for Atlas.
If that sounds like a lot of money, keep in mind that Atlas was included in Microsoft’s aQuantive takeover which took place in 2007 and was estimated at $6.3 billion ($4.8 billion).
“In no way does this announcement change or diminish our commitment to online advertising, in either display or search,” Tom Phillips, senior director of communications for Microsoft Advertising, said.
“The online advertising business, and our place in it, has evolved significantly since we acquired aQuantive (and by extension, Atlas) more than five years ago.”
Facebook promised to continue investments in Atlas, so that both marketers and users would benefit from this acquisition.