14 DAY TRIAL // With Microsoft usually remaining tight-lipped on the subject, analysts and retailers across the world have constantly criticized Windows 8, emphasizing that its UI changes keep consumers away.
The Redmond-based technology company has decided to release some sales figures on Windows 8, as it tries to fight against all these negative reviews and comments that reached the web in the last couple of months.
Windows Chief Marketing Officer and Chief Financial Officer Tami Reller announced at the 11th Annual J.P. Morgan Tech Forum at CES 2013 that Microsoft had managed to sell 60 million Windows 8 copies since launch.
Even though Reller hasn’t specifically talked about internal sales projections, she suggested that Windows 8 was actually selling very well, so the market shouldn’t count out the new operating system yet.
The company said in late November that it had sold 40 million copies of Windows 8 in just a single month on the market, but still, sources familiar with the matter have indicated that Steve Ballmer and the other Microsoft executives have been fairly disappointed with the overall sales performance.
While analysts continue to criticize Windows 8, figures released by market researchers confirm that Microsoft’s new operating system is slowly taking off, as it manages to increase its market share every single month.
Data provided by Valve’s Steam platform, for example, confirmed that some Windows 7, XP and Vista users dump their operating system for Microsoft’s new Windows 8. While Windows 7 64-bit has recorded a 2.23 percent decline in December, Windows 8’s market share has been increased by 2.08 percent to reach 6.33 percent.
While that’s not at all impressive, all these figures are expected to grow even bigger in the upcoming months, not only because plenty of new devices running Windows 8 are expected to hit the market in the near future, but also because the PC market is predicted to post a significant recovery anytime soon.