14 DAY TRIAL // It’s no surprise that Microsoft is attacking Google on a regular basis, but when it comes to Frank Shaw, the company’s VP of corporate communications, the Redmond-based software giant is clearly the underdog.
Shaw admitted in an interview with TechRadar that Google Search was obviously the number one search engine on the market, but he emphasized that Microsoft was struggling to make Bing a better service.
“There are places where we are underdogs. And we're either real underdogs, as we are in Bing, or we're perceptual underdogs. There are people out there who think we are not doing as well as we are,” Shaw said.
The Microsoft executive hasn’t missed the occasion to make fun of Google+, the social network service belonging to the Mountain View-based search giant.
“If I'm going to have a party with my Facebook friends, it looks like a lot of fun. I have a lot of Facebook friends. And then a party with my Google+ friends, I could probably have in a rowboat,” he said, trying to suggest that Facebook is a lot more popular than Google+.
“Google is working very hard to pull people into that Google+ ecosystem. They are committed to getting people to sign up to that thing.”
Facebook has recently selected Microsoft’s Bing Search engine for its Graph Search feature released last month.
This isn’t the first time when Microsoft attacks Google and its services, as the company has also released a campaign called “Scroogled” to show consumers some of the unfair practices used by the search giant.
Microsoft claims that Google provides ad results to visitors looking for products on its shopping search engine, instead of relevant results for a number of keywords.
Google, on the other hand, has remained completely tight-lipped and refused to comment on Microsoft accusations.