According to Microsoft Business Solutions Corporate Vice President Kirill Tatarinov

Mar 11, 2009 12:03 GMT  ·  By

Microsoft is applauding its customer relationship management solutions as the answer for businesses to drive growth and success by embracing dynamism, especially with the limitations inherent to the global economic crisis. Microsoft Business Solutions Corporate Vice President Kirill Tatarinov indicated that Microsoft Dynamics could ensure a top level of relevance, responsiveness, and impact in terms of business management. Tatarinov emphasized that success and growth were directly dependent on three factors in a business – people, process and ecosystem.

“Microsoft Dynamics (...) are engineered to work the way real people do,” Tatarinov added. “This means extending the user interface people are already fluent in – from Microsoft Office – to shorten their learning curve and get them up and running with minimal hassle. And it’s a way of thinking that’s embodied in the role-tailored design principles we’re now employing across Microsoft Dynamics products. The Role Centers in Microsoft Dynamics AX and Microsoft Dynamics NAV, for example, enable individual workers to cut through the clutter and gain quick, easy access to the tools they need to perform their particular job.”

The software giant also pointed to its Cloud-based CRM service as a way for customers to cut down on costs in the context of a down economy. The Redmond company is offering Dynamics CRM Online, which evolved to the next stage with the introduction of the March 2009 Service Update. With the new update, the hosted CRM solution is now easier than ever for customers to use, while also offering enhanced server uptime, performance and new features such as Internet lead capture and certificate-based authentication.

“We’re also empowering end users and fueling business innovation by opening up access to business intelligence, collaboration and other sophisticated capabilities that in less user-friendly solutions are limited to a narrow tier of specialists,” Tatarinov said. “In the meantime, we’ve strived to ensure that Microsoft Dynamics applications integrate seamlessly with products such as SQL Server, SharePoint Server, Office Communications Server, and the Microsoft Office system. That way businesses can take advantage.”