Microsoft Dynamics Is an Order Management Hub Solutions Leader According to Forrester

Microsoft Dynamics AX has been deemed one of the Leaders in The Forrester Wave: Order Management Hubs, Q3 2010 (August 2010), with only SAP and Oracle Siebel offerings being able to match it. The Redmond company welcomed the recognition it earned from Forrester Research, with Dynamics AX having to pass a comprehensive evaluation and meet no less than 112 criteria, focused on areas such as current offering, strategy, and market presence.

Forrester not only noted that Dynamics AX offers strong support for end-to-end management processes but also indicated that the Redmond company is delivering forward-looking product strategies.

“We believe being named a Leader in the Forrester Wave is a reflection of the investment in our Microsoft Dynamics ERP industry road map, our support for two-tier ERP implementation scenarios and our Dynamic Business vision,” explained Crispin Read, general manager, Microsoft Dynamics ERP.

“By delivering on a market vision focused on simplifying the user experience, increasing productivity and delivering continuous innovation for customers, we are able to help them keep pace with the rapid rate of change in today’s complex business environment,” Read added.

This is the first time that Microsoft has been named the Leader band in Forrester’s Order Management Hubs vendors analysis.

In fact, Forrester analysts revealed that despite the fact that Oracle E-Business Suite and Sterling Commerce are pack leaders, Microsoft is breathing down their neck.

“Microsoft’s product strategy represents a compelling vision for end-to-end order management. As large and enterprise-sized companies continue to experience difficulty with existing systems, Microsoft Dynamics AX 2009 will play an increasing role as a key alternative for divisions and subsidiaries looking for lower-cost and more effective alternatives,” Forrester analysts indicated.

“Microsoft placed third of vendors evaluated for its corporate and go-to-market strategy due to strong customer reference and extended global reach through partnerships.”