General Business

Microsoft Digital Lifestyle on Parade

To the tune of "Girl from Mars"

By Marius Oiaga, Technology News Editor

3rd of March 2008, 09:26 GMT

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Microsoft is building a unique perspective over its technology with an emphasis on digital life. The fact of the matter is that the Redmond company has increasingly been throwing around concepts like digital life and digital lifestyle, and the video embedded at the bottom of this article will offer a palpable vision of this marketing strategy. In the end, the recipe for a digital life is contoured through a luxuriant variety of Microsoft products and the high level of interaction of all examples of technology. From Windows

Vista to Windows Mobile, to Windows Live and to the Zune media player, Microsoft is enabling a digital lifestyle to the tune of "Girls from Mars," well at least in this video.

"This video has been shown at internal Microsoft events a few times. It always draws a great response from the audience, followed by internal email aliases flooded for days with requests for a link or high bandwidth version. I finally found it on MSN Soapbox and YouTube (thanks to whoever posted it there). It shows a whole bunch of Microsoft consumer technologies working together in this average guy's 'digital lifestyle'. Most Microsoft products featured in this video, including Windows Mobile, Zune, XBOX 360, and Windows Media Center fall under the Entertainment & Devices (E&D) division, arguably the best division to work at within Microsoft (biased personal opinion)," stated Mel Sampat, Program Manager in the Mobile & Embedded Devices (MED) division at Microsoft.

But it's so much more than simple entertainment. The focus on digital lifestyle is bound to generate stronger reverberations when the approach is associated with entertainment, but at the same time, the video emphasizes the streamlined access to technology and information independent of platform and location. Well, independent indeed, but while in the same Microsoft technology circle. The company's vision of a clock-work digital life involves exclusively examples of its own technology, and the inherent seamless interoperability. Chances are that introducing third-party products into the digital lifestyle might break the flawless Microsoft digital lifestyle.

"The soundtrack in this video is very catchy too, and I've seen just as many requests from people asking about the song and band. The song is called 'Girl From Mars', and it is covered by a band named Magneta Lane. I'm not sure but they might have done some private/promotional work for Microsoft because I can't find the track associated with Magneta Lane anywhere else. The original song is from the 70's by a band named Ash," Sampat added.

Video: Your Digital Lifestyle

TAGS:

Windows Live | Windows Vista | Zune | Xbox 360 | Digital Lifestyle

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