14 DAY TRIAL // As I’ve reported to you not a long time ago, Microsoft has been accused by a Yale professor of lying in the Bing-In-On anti-Google campaign, with a short study revealing that users actually choose Google over Bing.
Microsoft has now sent us a statement via email to explain that all accusations are false and, in fact, people really go for Bing in a blind test involving the two search engines.
“The professor’s analysis is flawed and based on an incomplete understanding of both the claims and the Challenge. The Bing It On claim is 100% accurate and we’re glad to see we’ve nudged Google into improving their results,” Matt Wallaert, behavioral scientist, Bing, told us in a mailed statement.
“Bing It On is intended to be a lightweight way to challenge peoples’ assumptions about which search engine actually provides the best results. Given our share gains, it’s clear that people are recognizing our quality and unique approach to what has been a relatively static space dominated by a single service.”
Unfortunately for Microsoft, Google continues to be the dominant search engine on the market, with statistics showing that Bing is only slowly increasing its share.
comScore data shows that Google accounts for 66.9 percent of all searches in the United States in August 2013, while Bing is far behind with only 17.9 percent.