Microsoft

Microsoft Delivers Hollywood High Definition Core Encoding Technology

Via the VC-1 Encoder software development kit (SDK)

By Marius Oiaga, Technology News Editor

16th of April 2007, 11:31 GMT

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The New Microsoft VC-1 Encoder software development kit (SDK) is designed to enable manufacturers to reek in the benefits of the core technologies implemented by the major Hollywood studio to

bring high quality to HD DVD. The VC-1 Encoder SDK replaces the Windows Media Format SDK delivering improved image quality, faster encodings, optimized features and updating capabilities.

"Our strong heritage in video encoding with Windows Media Video and our years of work with Hollywood studios are reflected in this latest VC-1 Encoder technology and new support program," said Amir Majidimehr, corporate vice president of the Consumer Media Technology Group at Microsoft. "We'll be rolling out new advancements to tools manufacturers in a consistent and familiar way, giving licensees the assurance of always having the latest encoder improvements and making it easier for them to adapt to the ever-changing landscape of video distribution."

The VC-1 Encoder SDK allows VC-1 video outside of the Windows Media Format boundarie; but more important, the software development kit provides high quality processing technology. Microsoft has extended the delivery scenarios to comprise programs for HD DVD or Blu-ray, but also a MPEG-2 transport stream for broadcast and Internet Protocol television. The SDK additionally delivers support for the MP4 file format container and Material eXchange Format (MXF) for easy interchange.

"For broadcast and IPTV, in particular, it is now easier for tools manufacturers to implement closed captioning, improve interlaced encoding quality and performance, and enable easy output to MPEG-2 transport streams. Special features have also been customized for market segments such as high-definition optical discs; the Microsoft VC-1 Encoder SDK can enable parallel encoding for significant improvement in speed as well as segment-based re-encoding, which allows users to re-encode only the portion of the content that would benefit from another encode," Microsoft added.

Microsoft promised that the VC-1 Encoder SDK will be made available as a collection of application programming interfaces but did not point to an official release date.

TAGS:

VC-1 Encoder | SDK

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User opinions:

Comment #1 by: RandySavage on 17 Apr 2007, 07:12 GMT

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Microsoft's "heritage of video encoding" is as hallow as their boast. The protocol standards that WMV is built upon were stolen from AT&T.

Why is it Microsoft spends tons of money, and the GNU world still comes out with better products? This whole VC-1 thing is just another step in the direction of Microsoft's goal: complete ownership of your entertainment experience. Only when they control the delivery mechanism, and thus the content and a "piece of the action" will Microsoft be modestly satisfied.

I don't plan on going "quietly into the night."

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