14 DAY TRIAL // Microsoft has a new operating system alive and kicking and two new tablet models up for grabs for users in 21 countries, so the company can freely continue the marketing blitz it started after the launch of Windows 8.
Redmond has debuted what it calls “One Consumer,” a new advertising campaign that’s focused on “the unity of design, devices and services,” using testimonials for users to explain that Windows 8.1 actually addresses user feedback and offers a significantly optimized working environment.
Microsoft’s tag line for the new ad campaign is “Honestly,” and puts the emphasis on the opinions of consumers who have already tried Windows 8.1 and devices running the new operating system.
Here are some of the “customer” testimonials Microsoft is using in its ad campaign:
“Honestly, I don’t love change. But the new Windows has all the stuff I love and more.”
“Honestly, I needed a laptop and a tablet. And now with my Windows 2 in 1, I’ve got both.”
“Honestly, I couldn’t find a reason not to buy it. It’s great for games. It works for work. Plus, it’s affordable.”
At the same time, Microsoft has also released similar testimonials in the online store, showcasing some key features of the new operating system that address consumer feedback.
“The new Windows still has your familiar desktop and Start button and works with stuff you already have like printers and cameras. Plus it’s got new stuff like Bing Smart Search so now you can search the cloud, apps, and the web all in one place. Windows tablets just do more,” one of the statements reads.
Windows 8.1 indeed comes with some features requested by users after the launch of Windows 8, including a new Start button and buttons to skip the Start screen and boot directly to desktop.