Microsoft Data Shows Its Users Are Fascinated with iPhone 5

The company releases the Bing Top Searches of 2012 report

Microsoft has just published the Bing Top Search of 2012 report, confirming that “iPhone 5” was the most popular keyword on its very own Bing search engine.

While iPhone topped the “Consumer Electronics” category, Facebook snatched the leading place for “Social Media” searches, followed by Twitter, MySpace, LinkedIn and Tumblr.

Getting back to the “Consumer Electronics” category, this one is a bit more important for Microsoft, as the Redmond-based technology company has recently debuted the Surface RT tablet and the brand new Windows 8.

Surprisingly, the Surface hasn’t reached the top 10, while Windows 8 barely reached the tenth place.

The iPhone 5 retains its leading position in this particular chart, followed by the iPad, Samsung Galaxy S3, Kindle, iPad 3, iPod Touch and Xbox.

“People’s fascination with the latest smart phones, tablets and games consoles remains unfettered in 2012, with products from Apple, Amazon, Microsoft and Samsung topping the list. Consumers are always looking for ways to access music, particularly free music. In 2012, three of the top five app searches were music players (Pandora, I Heart Radio, Spotify),” Microsoft said in its report.

As for news stories, iPhone 5 topped this category too, while the “2012 Elections” search query came second. The 2012 Olympics and Hurricane Sandy followed closely, while “Gangnam Style Dance,” which recently became the most popular YouTube video ever, reached the sixth position.

Microsoft’s own products, such as the Surface and Windows 8, didn’t make the top 10.

“Speculation and excitement around the launch of iPhone 5 built up throughout the year, making this the most searched news story on Bing in 2012. Tech ruled the headlines in 2012 with the launch of iPhone 5, Kindle Fire HD, and Facebook’s IPO all landing in the top 10 most searched news stories,” Microsoft explained.

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