14 DAY TRIAL // Microsoft’s Scroogled campaign remains a very controversial effort, especially after Redmond has been accused of lying in the Bing It On challenge.
Unsurprisingly, a study conducted by Answers Research reveals that all anti-Google efforts are actually very effective, with a large number of those visiting scroogled.com actually picking Microsoft’s products over those owned by competition.
Ad Age writes that Google’ favorability gap has dropped from 45 percent before visiting the website to only 5 percent. What’s more, after watching the Scroogled videos, the number of those who would recommend Google to someone else declined by 10 percent, while Bing’s percentage grew by 7 points.
“The ‘Scroogled’ campaign is having a huge impact as consumers learn the stark difference between what Google says and what Google does,” a Microsoft spokesperson was quoted as saying.