Microsoft Brings the Surface RT at the Sundance Film Festival

The company continues its advertising efforts for the tablet

By on January 21st, 2013 17:31 GMT

With the Surface Pro coming in weeks, Microsoft goes on with its marketing campaign for the RT version of the tablet, this time at the Sundance Film Festival.

The Redmond-based software giant is one of the sponsors, so the company is also using the occasion to showcase two of its newest products, namely the Surface RT and Windows Phone 8.

This isn’t surprising at all, given the fact that the Surface RT has also starred in popular TV sitcoms in the United States, but the company is reportedly working on a marketing attack for the Surface Pro too.

Rumor has it that Microsoft has already created the first TV commercial for the upcoming tablet as the device is expected to go live before the end of the month, while sales are expected to begin soon after that.

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