The company is totally focused on promoting Kinect

Jun 23, 2010 18:21 GMT  ·  By

Microsoft will not be entering the 3D battlefield yet, but it will be waiting to see how the market develops in the future, according to Xbox's Director of Product Management, Aaron Greenberg. While the Xbox 360 is 3D ready, Greenberg questions the existence of consumer demand, given the fact the 3DTVs are really too expensive for the average customer at the moment.

“The question is whether or not the consumer demand is there. That’s the unanswered question. We’re not a consumer electronics company that’s trying to sell 3D TVs, so we have the benefit of waiting until the market responds. We’re going to take probably more of a pull than a push approach,” he said for VG247.

That is not to say that the Xbox 360 is not ready to deliver 3D experiences, but the fact that they require the acquisition of 3D glasses and new television sets really narrows down the scope of the market, according to Greenberg. This comes just as a Sony exec has recently declared that most of its partners are exploring the use of the 3D technology in games.

The Xbox 360 currently hosts 3D games like the Game of the Year edition of Batman: Arkham Asylum and James Cameron's Avatar: The Game. Crysis 2 will also be available in 3D on Microsoft's console when it launches, along with some other titles. Furthermore, Greenberg declared that the Xbox 360 was already capable of running 3D movies, as they'd been shown to investors and the press behind closed doors.

Microsoft's Entertainment Division is currently promoting the launch of Kinect, its own version of a motion controller that is set to arrive along with a slew of compatible titles on the 4th of November. Focusing also on 3D would probably be hard at the moment, as Kinect will be more expensive than the PlayStation Move, so Microsoft has to really put in a great effort in pitching this product at consumers.