14 DAY TRIAL // HostingCon 2007 is the stage where Microsoft promised to showcase its strategy for the evolution of the hosting industry. In this respect, the Redmond company emphasized the fact that it will focus on delivering both a comprehensive perspective over the potential future growth of the hosting market but also the tools and services necessary to accomplish it. The overall strategy that Microsoft plans to outline involves the company's next generation hosting platform, providing products for hosting and enabling providers to access its own partner environment.
"The adoption of software plus services has presented many new possibilities for the hosting industry to evolve and grow. There is a tremendous opportunity through the emergence of the Web as a business and consumer platform, but it also introduces potential challenges for hosting providers as the industry undergoes this transformation," said John Zanni, managing director of Worldwide Hosting in the Communications Sector at Microsoft.
Among the core platform technologies that will be highlighted at this year's HostingCon is IIS7, and Internet Information Services 7.0 Go Live license program for Microsoft IIS7 beta. And of course that Windows Server 2008, formerly code-named Longhorn, could not miss from the technologies designed to grow the hosting industry via the Software plus Services model. Microsoft also revealed that it will present a business model on top of the technical resources, in order to open the horizon of the hosting providers.
"The hosting providers that will succeed are those that understand the software plus services opportunity and recognize how to leverage their expertise to offer compelling new services to customers. Our goal at Microsoft is to provide the technology, both our own and through our vast partner network, that will enable hosting providers to continue to successfully deliver a broad range of services," Zanni added.