14 DAY TRIAL // Microsoft broke the ice when it comes to mobile ad syndication on the U.S. market. The Redmond giant inked its first mobile advertising delivery deal with CNBC and will reach an audience of no less than 1.1 million unique visitors per month. According to the agreement between the two companies, Microsoft will be the exclusive third-party ad provider and will tend to the mobile version of CNBC.com U.S. The mobile ad syndication partnership involves mobile WAP site display advertising, Microsoft revealed, and it builds on the existing collaboration with CNBC.
"This expanded alliance with CNBC is a great example of how Microsoft delivers further opportunities for advertisers to connect and engage consumers across multiple platforms and devices. CNBC brings premium financial ad inventory that enhances our existing offering, allowing us to attract and grow mobile advertising opportunities for advertisers," explained Brian Arbogast, corporate vice president of Mobile Services at Microsoft.
The Redmond company announced that visitors to the mobile version of CNBC.com U.S. would start seeing the first advertisements as of today, September 22. In total, Microsoft Mobile advertising is covering no less than 11 countries, including Australia, Belgium, France, Italy, Germany, Japan, the Netherlands, Spain, Sweden, and the UK on top of the U.S. Microsoft informed that it was prepared to offer potential advertisers two premium mobile ad placements designed to take advantage of the 1.1 million monthly audience of the mobile version of CNBC.com.
"With real-time quotes and breaking news alerts, CNBC has one of the fastest-growing business and financial mobile WAP sites with over 10 million page views in the last 30 days," added Elisabeth Sami, senior vice president for business development of CNBC. "We are excited to extend our advertising alliance to include mobile and offer our advertisers further flexibility and a new level of customization."