NEWS CATEGORIES:



NEWS ARCHIVE >>
SOFTPEDIA REVIEWS >>
MEET THE EDITORS >>
Home / News / Microsoft / Windows Live

Windows Live


Microsoft's Search Share Down the Drain

At the end of 2008

By Marius Oiaga, Technology News Editor

8th of January 2009, 10:08 GMT

Adjust text size:


Live Search
Enlarge picture
At the end of the past year, Microsoft's search share took a heavy hit, according to statistics provided by Nielsen Online. On the search engine market, the Redmond company has continually seen its share deplete gradually, but the downward trajectory of Live Search took a steep plunge down just a couple of months ahead of the end of 2008. Nielsen Online indicated that, on the U.S. market, Live Search lost approximately 2% of search shares between October and November 2008, with Google picking up the lost audience.

“An estimated 4.8 billion search queries were conducted at Google Search, representing 61.2 percent of all search queries conducted during the given time period,” Nielsen online revealed for October, indicating that in November “An estimated 5.2 billion search queries were conducted at Google Search, representing 64.1 percent of all search queries conducted during the given time period.”

Top 10 Search Providers for November 2008, ranked by Searches (U.S.)
Enlarge picture
U.S. users conducted no less than 7,7 billion searches in October 2008, out of which only 885 million where entered into Live Search. At that time, Nielsen Online credited Live Search with a market share of 11.4%, and a year-on-year growth of 19.0%. With 4,75 billion searches, Google accounted for the lion's share of the U.S. search engine market, synonymous with 61.2% of the entire volume of queries for October. Yahoo came in second, with just 1,3 billion queries and a 16.9% share of the searches.

Between October and November, Microsoft lost over 150 million searches. Live Search's market share dropped to just 9.1%, meaning that the software giant managed to attract barely double the number of queries credited to AOL Search, which had 344 million. Yahoo also went down by just 1,2 billion searches and 16.1%. At the same time, Google swallowed all the searches that Live Search was missing. The Mountain View search giant grew to approximately 5,2 billion queries and a market share of 64.1% in the U.S.

TAGS:

Live Search | Google | Yahoo
Read by 691 user(s) | Add comment | Link to this article TWEET THIS


Article rating:
Excellent (5.0/5) 2 vote(s)    

Subscribe to news | Print article | Send to friend

© Copyright 2001-2009 Softpedia
Contact:

 

 

SEARCH THE NEWS ARCHIVE :




Today's News
| Yesterday's News | News Archive


MORE RELATED ARTICLES:


Windows 7 Beta – A Recently Published Download

Windows Longhorn Castle Evolves into Windows 7 HomeGroup

Massive 48 Terabytes (TB) Virtual Earth Update, the Last Refresh of 2008

Virtual Earth 3D Santa Tracker, Behind the Scenes

Download Opera 10.0 Alpha Build 1219

Download Virtual Earth-3DVia Upgrade

Live Search Continues to Lose Ground to Google

Windows 7 Build 7004

User opinions:


Comment #1 by: Michael Martinez on 08 Jan 2009, 20:35 GMT reply to this comment

You need to take the Nielsen market share reports with a grain of salt. In fact, all four major metrics companies (Compete, comScore, Hitwise, and Nielsen) fail to take into consideration the amount of actual traffic that the search destinations receive, just as they fail to take into consideration the amount of rank-checking and self-searching that occurs at Google.

Quantcast data shows that 100,000,000 people used Microsoft search in November 2008, more than any other search service except Google (who were only used by 136,000,000 people).

Microsoft is not only doing extremely well in the search market, 2009 may be the year they finally challenge Google for search supremacy.

Number of queries performed is a meaningless relic of a bygone era. Number of visitors is not much better but at least it shows that people actually use Microsoft in significant numbers.

The best metric would be number of referrals the search engines provide to other sites, but that data is not publicly available.

Share your opinion:

Your Name:
Your Email Address:
(will not be used for commercial purposes)
Solve this to prove you're not a bot: =
Your review/opinion:

 




Windows tabGames tabDrivers tabMac tabLinux tabScripts tabMobile tabHandheld tabGadgets tabNews tab

SUBMIT PROGRAM   |   ADVERTISE   |   GET HELP   |   SEND US FEEDBACK   |   RSS FEEDS   |   ENTER NEWS SITE   |   ENGLISH BOARD   |   ROMANIAN FORUM