Disney is setting records after records, with a recent auction held by Heritage Auctions going down in history as the time when one of the earliest surviving posters for “Mickey Mouse” sold for a whopping $100,000 (€76,970).
Actually, make that $101,575 (€78,152), the Examiner reports.
The poster, dating back to 1928, the first year when the cartoon aired, is the earliest surviving marketing item for it.
Click on the image above to see it in full.
“One of the earliest and iconic surviving posters of Mickey Mouse sold for more than $100,000, according to Heritage Auctions. The poster was auctioned off in Dallas, Texas and sold for $101,575. The name of the winning bidder was kept confidential,” Examiner says.
“The 1928 movie poster of the iconic cartoon mouse belonged to the family of a deceased collector in Northern California, Heritage auctions said,” the report goes on to say.
As Walt Disney himself once said, “If you can dream it, you can do it. Always remember that this whole thing was started with a dream and a mouse.” Yes, that turned out to be one very expensive mouse.