Virgin Mobile Australia has chosen Mia to host their games portal. It comes only natural, as Mia is well known for providing high standards of mobile phone services. The partnership is just what Virgin Mobile needed in order to bring out a promising service for its users.

The newly launched games portal will offer its users the chance to play online and premium mobile Java 2me games. The gamers will have the possibility of posting online reviews concerning the game play and thus make it more popular among others. Moreover, a VIP Club will offer free games and information for those that use the portal on a regular basis.

"The mobile screen is the smallest shop window in the world and if customers can't find what they're looking for, quickly, then you've got a problem. We've invested a lot of time and resources developing our Media Village Platform so that brands and operators, like Virgin Mobile, can rapidly rollout services and generate revenues in a single territory or globally." said Richard Mergler, CEO at MIA.

MIA provides high standard mobile technology for mobile use. It makes connections between cell phones in order to share media content services through wireless technology. Moreover, they take the mobile content services and bring them at full potential by providing a technologically evolved environment.

As for Virgin Mobile, they have their interest set on providing high services that are sure to make their mobile gaming portal popular. This is why Virgin Mobile's Fi McAllister declared that "We've really focused on getting the portal right so that our customers will be engaged in their mobile games experience at all times. By adding new elements such as VIP Club and Games Reviews, MIA has been able to help us add that extra bit of sparkle to our customer play time."

Virgin Mobile provides mobile phone services in several areas around the world. Each division of the global company runs independently, as part of a wide network. Virgin Mobile Australia was launched at the end of 2000, aiming more at the younger public and now has more than 500,000 clients using their services.