The commercial promotes the Magic Body Control feature

Sep 24, 2013 12:07 GMT  ·  By

A new TV ad for Mercedes-Benz features no cars, just poultry. If you are wondering why, it is because the smooth movement of chickens' bodies perfectly parallels the stability and good body control of Mercedes-Benz vehicles.

According to autoevolution, the adverts promotes the Magic Body Control feature on the new Mercedes-Benz S-Class W222.

The system combines the benefits of Active Body Control (ABC) and the Road Surface Scan function, enabled via two stereo, 3D cameras.

It controls and adjusts suspension by gathering analytical data on the road ahead, with all its bumps and holes. The company claims that it will leave you feeling like you are flying on a magic carpet.

The chicken concept has apparently been used in February as well by Fujifilm. They used to illustrate the benefits of their X-S1 bridge camera.