The heroin is believed to have caused the death of three people, police officers say

Jun 20, 2014 12:41 GMT  ·  By

As it turns out, there is more to selling heroin than just sticking the heavy stuff in a bag and handing it to people in exchange for money. Thus, one also needs a marketing scheme, and a darn good one if one is to even stand a chance of attracting customers.

36-year-old Dennis Sica and 25-year-old John Rohlman used to have one such marketing scheme, and this really worked to their advantage for a while. More precisely, it worked to their advantage until the cops got to them.

Long story short, it was this past June 19 that the two men from New York, US, were charged with conspiracy to distributing “Breaking Bad”-branded heroin said to be so potent that it caused the death of at least three users.

Information shared with the public says that the three people believed to have been killed by this heroin are a 20-year-old and a 31-year-old man in New York, and a 35-year-old woman in Connecticut, The Smoking Gun informs.

By the looks of it, it was a woman in Dutchess County who helped police officers track down the two distributors after she overdosed on the drug herself and came to the conclusion that it might not be such a bad idea for her to cooperate with cops.

According to the prosecutors in charge of presenting this case on front of a court of law, the “Breaking Bad” heroin was so deadly due to the fact that it was laced with a chemical compound dubbed fentanyl that made it way stronger than regular heroin.

The two men are said to have distributed the drug between late-2013 and February 2014. Talking to the press, the police officers who handled the case said that they only stopped because, in February 2014, Dennis Sica was arrested.

If found guilty of the charges files against them, 36-year-old Dennis Sica and 25-year-old John Rohlman risk being sentenced to spending as much as 20 years behind bars. Had the heroin not caused any deaths, their sentence would have been more lenient.

As noticeable in the photo above, the heroin distributed by these two men in New York sported the logo of hit TV show “Breaking Bad” on the envelopes inside which the dealers kept it. However, unlike Dennis Sica and John Rohlman, chemistry teacher Walter White dealt methamphetamine.

The photo showing the envelopes was shared with the public by the Drug Enforcement Administration in the United States. It is unclear whether or not such envelopes are still on the market.