Memory Stick Duo Entertainment Packs - Sony Offers Movies on Memory Sticks

Sony thought that it should do something for the PSP because also the company's Memory Sticks should benefit from some controversy and, obviously, of some publicity. Therefore, prepare your PSPs, as Sony Pictures Home Entertainment and Sony Electronics partnered to develop a special edition of 1GB and 2GB Memory Stick Duo Entertainment Packs that will be bundled with an installer DVD, informs Hardware Zone.

"The Memory Stick Entertainment Pack bundles fun with function," said Mike Kahn, senior manager for Memory Stick Media at Sony Electronics. "This collaboration with Sony Pictures provides a quick, simple way to get a full-length movie onto Memory Stick media at no extra charge."

It's no use in purchasing the special edition Memory Stick Duo cards because, even if they are compatible with any enabled device, such as Cybershot cameras, Handycam camcorders and Sony Ericsson mobile phones, the movie present on the Entertainment Pack can be transferred from the bundled DVD exclusively on a PSP gaming console.

On the other hand, you can choose from up to four movies produced by Sony Pictures Home Entertainment - "Hitch," "S.W.A.T.," "The Grudge" or "XXX: State of the Union."

With the installer DVD loaded into a PC, you can use the complimentary unlock code in the package to select, unlock and transfer one of four Sony movies optimized for PSP playback from the DVD to the Memory Stick.

"We had great success on the big screen with each of the movies offered in the Memory Stick Entertainment Pack," said Mike Arrieta, senior vice president, digital distribution and mobile entertainment, Sony Pictures Home Entertainment. "We expect consumers to have renewed enjoyment from these movies on the go as we make them available on Memory Stick media cards for the PSP system."

The 1GB (MSX-M1GSTEP) and 2GB (MEX-M2GSEP) Memory Stick Entertainment Packs will be available on the retail market in July for about $60 and $100. They can be purchased online at sonystyle.com or at Sony Style retail stores and other authorized dealers based in the U.S.