Meet John Browett, Apple’s New Senior Vice President of Retail

Apple names new retail boss, tasked with perpetuating expansion

Apple is replacing Ron Johnson with John Browett, former CEO of and Dixons, for the role of senior vice president of Retail. He will be tasked with maintaining and improving Apple’s retail strategy as the company continues to expand globally.

Apple made the news official on its PR site stating that “John Browett will join the company as senior vice president of Retail, reporting to Apple CEO Tim Cook.”

The company informs that Browett comes from European technology retailer Dixons Retail, where he has been CEO for five years.

Apple says that, “Beginning in April, he will be responsible for Apple’s retail strategy and the continued expansion of Apple retail stores around the world.”

Before working for Dixons Retail, Browett was an executive at Tesco plc. In fact, he held a series of executive positions within the firm, including CEO of, according to Apple. He also held an advisor position for Boston Consulting Group.

Commenting on their new recruit, Tim Cook, Apple’s CEO, said: “Our retail stores are all about customer service, and John shares that commitment like no one else we’ve met,” said Tim Cook, Apple’s CEO. “We are thrilled to have him join our team and bring his incredible retail experience to Apple.”

Browett holds a degree in Natural Sciences from Cambridge University and an MBA from Wharton Business School.

Apple’s Executive Profiles page doesn’t yet list Browett.

It is also known that Mr. Browett serves as chairman of supervisory board of Pixmania SA, and he has been an Independent Non-Executive Director of easyJet plc since September 27, 2007.

He served as Non-Executive Director of Micro Focus International plc (formerly Micro Focus International Limited) from July 1, 2005 to September 27, 2006.

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