14 DAY TRIAL // Pearson is not the only textbook publisher teaming up with Apple to produce curricula specifically for the iPad. For the first time ever, McGraw-Hill is creating digital content that has been tailored for iPad consumption, and is selling it through the iBookstore.
McGraw-Hill is hopping aboard the iBookstore’s education section with five high school math and science titles designed specifically for the iPad. Throughout the course of this year, the company expects to double its program offerings.
iBooks Textbooks by McGraw-Hill Education include Common Core State Standard editions of Algebra 1 and Geometry, as well as, Biology, Chemistry Matter and Change, and Physics Principles and Problems, the company has confirmed.
And, just like Pearson, McGraw-Hill is eager to tout the key features of its iPad books. These include:
Interactive images and 3D animations – Students tap images to zoom, reveal information or rotate objects so they get multiple perspectives. Keynote presentations – These supplemental slideshows include highly interactive animations. Multimedia – Full-screen video and animations. Interactive quiz questions – Students test their knowledge by taking short, easy-to-use quizzes. Additional features – Including interactive glossary terms, highlighting/bookmarking capabilities, flashcard builder and cross-referencing of index terms.
Harold McGraw III, chairman, president and chief executive officer of The McGraw-Hill Companies, believes that “The digitization of education represents the opportunity of the century by making learning more accessible, personalized and engaging,” which is probably what Steve Jobs would have said, had he been alive to make yesterday’s announcements.
Mr. McGraw added that he and his staff are confident about their partnership with Apple to prepare students “for the global knowledge-based economy."
The President of McGraw-Hill Education, Bob Bahash, believes the iPad and the iBookstore are key to driving student engagement and achievement.