His show may have been canceled by ABC in mid-season but it seems that celebrity chef Jamie Oliver is still making a difference: McDonald's has just announced it will no longer use the ammonium hydroxide process in the making of burgers.

While the fast food chain makes it a point of underlining that the decision to exclude the process from the making of hamburgers was not influenced by external pressure, voices online believe it was all Jamie's work.

The Daily Mail, for one, says it's most definitely a given, especially since he showed how said process probably takes place, on his show, in more or less general terms.

Video of it is below; though in rather poor quality, it drives the point home: McDonald's was using a known toxic element to treat meat cutoffs and turn them into the “pink slime” that went into the burgers afterwards.

What only dogs could / should eat or what could have been thrown to the garbage bin was repackaged and sold to kids and adults all across the US, following a process involving a substance known to be toxic.

In a statement, the fast food chain says the decision is all about keeping the customer's best interest at heart.

“At McDonald's food safety has been and will continue to be a top priority,” says a spokesperson.

“The decision to remove BPI [Beef Products Inc, the name given to the “slime” created through the process] products from the McDonald's system was not related to any particular event but rather to support our effort to align our global beef raw material standards,” the statement adds.

“McDonald's complies with all government requirements and food safety regulations. Furthermore, we have our own food safety measures and standards in place throughout the entire supply chain to ensure that we serve safe, high quality food to every customer, every time they visit our restaurants,” McDonald's concludes.

Below is the clip. As Jamie says, it's not that he has something against burgers or McDonald's, but that people should know what goes into the food they give their kids.