It will take up to a year to complete the re-branding process

Jan 7, 2014 07:40 GMT  ·  By

Intel has decided to ditch the McAfee brand. At CES 2014, Intel’s CEO Brian Krzanich unveiled the new brand that will be used to identify Intel security services and products: Intel Security.

The shield used for the McAfee logo will remain. The re-branding starts right away, but the company estimates that it will take as much as a year before the switch is made completely.

McAfee, acquired by Intel in 2010 for over $7.6 billion (€5.6 billion), will remain a wholly owned subsidiary. The IT security firm’s employees will work alongside Intel security specialists under the Intel Security brand.

The move is not really surprising considering that McAfee’s founder, John McAfee, has pulled all sorts of shenanigans lately.

John McAfee doesn’t have anything to do with the company he has founded. However, his name is still associated with the company by many people. In fact, a few months ago, he even published an amusing video to answer all those who kept asking him how to uninstall McAfee Antivirus from their computers.

Until around two years ago, John McAfee was just another eccentric millionaire. However, since November 2012, he has had a lot of problems with the law in Belize, where at one point he was wanted for questioning regarding the murder of his neighbor.

At CES 2014, Krzanich also announced that some of McAfee’s mobile security solutions would be offered for free to help users protect their iOS and Android devices.

“The complexity of keeping digital identities safe grows as mobile applications and devices become a more important part of our daily lives,” Krzanich noted.

“Intel’s intent is to intensify our efforts dedicated to making the digital world more secure, and staying ahead of threats to private information on mobile and wearable devices,” he added.