Rockstar is getting ready to launch a solid marketing push for its upcoming Max Payne 3 and plans to deliver a bigger campaign it has done for L.A. Noire and for Red Dead Redemption, other middle of the year releases that managed to do well with both critics and gamers.
The actual marketing effort will start in early May and gamers can expect to see spots appear during high profile events, including the final of the Champions League, which is one of the most watched football matches in the world, especially by European fans.
Rockstar plans to use the campaign to build on the anticipation that the player base has created around Max Payne 3, which has been in development for the better part of an entire decade.
A statement from Rockstar to MCV says, “Max Payne 3 will be our biggest and boldest marketing effort thus far and we’ve looked to improve across all areas on what we did for Red Dead Redemption and L.A. Noire. A massive media investment has already started, but the main launch thrust will coincide with Easter all the way through to beyond the PC release on June 1st.”
The developer added, “We have very high expectations. The response from retail has been overwhelmingly positive and for that we are incredibly grateful for their trust and belief in us and Max Payne 3.”
Rockstar wants to make Max Payne relevant again and has created a game that uses the core acrobatic movements that defined the franchise while adding a cover system and a more serious tone.
Max Payne 3 will be launched on the PlayStation 3 from Sony and the Xbox 360 from Microsoft on May 15 in the United States and three days later in Europe.
The PC version of the game will be introduced later, on May 29 in the United States and on June 1 in other territories.
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