Comic book giant Marvel has suggested that it has big video game plans for its Avengers franchise, after launching a Facebook video game based on the superhero team, although it is not clear what developers or publishers it is working with on the new project. TQ Jefferson, the vice president in charge of game production at Marvel, has told RipTen that “We launched Marvel: Avengers Alliance on Facebook; which is just the tip of the iceberg.
“This is the first in a much larger effort to support The Avengers franchise across not just one but multiple video game touch points.”
He added, “The Avengers are bigger than just one game, and we’re planning to allow consumers to enjoy The Avengers regardless of their preference in gameplay style or platform.”
The Avengers movie is now in cinemas and is already getting very solid reviews, with fans flocking to get into the early screenings.
The Facebook game is solid when it comes to giving the series a foothold in the social game space, but in order for The Avengers to conquer the video game industry, they would need a high-profile release that has interesting gameplay and manages to also tell an original story linked to the characters.
Avengers Alliance relies on a simple rock, paper and scissors mechanics, and as the player progresses, a number of Avengers members become allies as the enemies become stronger.
Traditionally, movie video game tie-ins have performed poorly, mostly because the titles were developed very quickly and with little attention paid to the requirements of gamers, with the main aim being to just launch them at the same time as the film.
Marvel has been acquired by Disney for a record sum recently and that might mean that the video game branch of the company might work with the comic book giant in order to create The Avengers AAA title.
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