Mariah Carey Promotes Intel Centrino Duo

Intel breaks a new TV ad starring Mariah Carey. Two 30-second hits will have the music diva as the guest star. Carey made her TV commercial debut in the spots from McCann-Erickson New York. The diva accepted the deal after learning that some other celebrities "worked" for Intel: "Mariah is asked to do commercials every day but when she heard that Lucy Liu, Seal and John Cleese had all done the Intel adverts, she agreed," a source for Britain's "Daily Star" claims.

In the spot, a man is working on his laptop wearing headphones. Carey appears on his lap. "Making a playlist for your girl?" she purrs. "Yeah, my, uh, our favorite songs," he meekly replies. "Like this one?" Carey launches into song. Voiceover says: "With the new Centrino Duo, your digital entertainment really comes to life."

The ad continues the "Entertainment in your Lap" theme Intel started in September 2005, featuring celebrities like Tony Hawk, John Cleese, Lucy Liu and Seal. TV, print and outdoor ads were part of the multimillion dollar campaign.

Intel will make the Carey spots available on its Web site and is looking into other Internet integration as well. The company also said it has a number of other spots that will air "in the next couple of months." It declined to say which other celebrities are part of the campaign but did say that print, outdoor and online would accompany the TV ads.