AMD's new video card is proving to be disruptive again

Dec 22, 2011 13:54 GMT  ·  By

This will probably seem more than a little ironic to people who remember what happened back when Advanced Micro Devices got a six-month head start in DirectX 11 graphics.

AMD just released the Radeon HD 7970 graphics card, the flagship of video boards powered by 28nm GPUs (graphics processing units).

In the meantime, prices of NVIDIA graphics adapters slid, more like tumbled, down.

By searching online retailers, it is easy to spot certain video boards going down in price by up to 25%.

In fact, comparisons and screenshots will reveal that what used to sell for £93 ($146 / 111 Euro) now costs just £70 ($110 / 83 Euro).

Either NVIDIA is trying to act the good, giving Santa Claus, or it doesn't really have a choice but to get the price war started since the Kepler cards, slower shaders and all, aren't due until the second quarter of 2012.